Real Estate · paid traffic

50%
Reduction in cost per result

Here's exactly what happened when Luxury Real Estate Services - Irvine, California decided to stop guessing and fix the system.

The Problem

What Was Happening Before We Got Involved

A luxury real estate brokerage in Irvine faced declining lead generation and rising cost per result. Their Facebook campaigns were underperforming, and they needed to lower CPA while maintaining lead quality in a competitive, location-specific market.

What We Did

The System We Built

We implemented a phased Facebook Ads strategy that began with audience research and testing different targeting combinations. In phase two, we converted cold prospects into leads using pixel data and lookalike audiences. In phase three, we remarketed to warm leads that hadn't converted. We tested carousel ads against single image ads and optimized based on performance data.

The Outcome

By The Numbers

Cost Per Lead - Week 1 vs Week 2
Before: $6.13
$3.89
Leads Generated - Week 1 vs Week 2
Before: 13
34
Cost Per Result (CPR)
Before: $10.20
$5.01
Campaign Performance Reduction
Before: 0%
-50% CPR

Timeline: 2 weeks

Your Turn

Your Business Has Leaks Like This Too.

The difference between Luxury Real Estate Services - Irvine, California's before and after? They decided to find out where the money was going. Take 60 seconds. Find yours.

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